They All Said Twitter X Was Dead↳ Here’s How I Went Viral Anyway

Imagine crafting content day after day, only to see your efforts go largely unnoticed. That was my reality until one tweet unexpectedly went viral, drawing 7.3 million views. This viral moment reshaped my entire approach to using social media for Christ’s message.
↳ Taking a Leap with Twitter X

They said Twitter X was dead, but I decided to give it a serious shot. My only social media experience had been a Facebook page to stay in touch with friends and family. After a career change post-COVID left me stagnant, I leveraged my marketing skills on Twitter X.

For nearly a year, I posted daily—no skips. Despite minimal engagement, persistence paid off when a single tweet captured global attention, bringing 30,000 new followers.

↳ The Breakthrough Moment

On April 16, 2023, everything changed. One post exploded, garnering 7.3 million views, 2.2k comments, 55k likes, and 10k shares. This viral success struck a chord with Christians globally.

↳ Building and Engaging

Today, my account has around 71,000 followers. Key factors for growth:

Know Your Audience: Tailor content to their needs.
Be Consistent: Regular posting maintains engagement.
Engage Actively: Respond to comments and direct messages. These interactions foster meaningful connections and build community.

PS — I regularly host online chats that give a Bible Lesson to ten times more people than show up at my church on a Sunday morning!

↳ The Impact of Timing and Trends

Timing played a significant role in that tweet’s success. Elon Musk was relatively new to Twitter X, and with less competition, my tweet had a better chance of being seen. Now, I focus on my audience’s needs rather than chasing trends.

↳ The Power of Positive Content

Inspired by Gary Vaynerchuk, I focus on positivity. Social media reflects our thoughts—focusing on positivity can transform our online experience. People crave connection, Christ, and community.

↳ A New Mission

To extend this mission, I’ve launched a media company to help churches and non-profits amplify their messages online.

Final Reflection: As digital platforms evolve, they offer unprecedented opportunities for outreach and connection. By focusing on positivity and genuine engagement, we can spread hope far beyond traditional boundaries.

Let’s harness the power of social media to spread encouragement and the gospel. Embrace the opportunity to connect and uplift through these digital platforms.

Reposting this one means a lot. ♻️ Thank you.

P.S. How’s your experience with Twitter X? Share…