Welcome back to our TikTok for Churches series! Each week, I share the content we’ve posted, the results we’ve seen, and my reflections on the process.
This Week’s Update
This week, we posted five new social sermon clips, most of which were between 1-2 minutes long. The views remained steady, with each clip consistently reaching the 700-900 view range, a slight improvement over last week.
We’ve stuck with our established content style, from fonts and subtitles to hashtags and descriptions. This consistency is clearly paying off and contributing to our growth.
Key Highlights
- Followers Gained: 98
- Total Views: 29,315
- Post Likes: 2,146
We added another 10% to the follower count this week. Of note, the final clip we posted on Friday morning hit 2,000 views, our highest to date!
TikTok Tip
I must admit, I expected at least one video to really take off and outperform the others by now. However, it seems that TikTok works a bit differently for churches compared to individual accounts.
TikTok’s algorithm feels like a mystery, deciding which videos land on the For You page and how many views they receive. It considers factors like user engagement, retention (those first 3 seconds are crucial), and hashtags to determine which videos get the most exposure on the platform.
Our best-performing videos are the ones that generate a lot of likes, comments, and shares from other users. We haven’t experimented much with trending hashtags or popular challenges, but those are often more likely to get seen by a larger audience. I’ve tested this on my personal account, where experimenting with trends has consistently resulted in more views.
That said, I wouldn’t recommend spending too much time trying to game the algorithm. Instead, focus on making your social sermon clips stand out by being interesting and engaging. It’s vital to find those moments in the sermon where culture and Biblical teaching intersect.
A Final Thought:
Getting subscribers is crucial, and we’ve been successful in gaining a slow but steady following. As users customize their TikTok experience, the AI behind the platform adapts to show them content they are more likely to enjoy, giving us a chance to appear in users’ feeds organically.
Interestingly, 93% of LifePointe’s views are coming from the For You page, which speaks to the power of this algorithm. You won’t see this kind of organic exposure as easily on platforms like Facebook or Twitter.
Looking Ahead
We’re making solid progress and continuing to build connections with our community. While TikTok’s algorithm remains unpredictable, the key is to keep creating videos that encourage likes, comments, and shares.
Feel free to share any tips for improving reach or ask any questions about TikTok engagement or social media ministry ideas!
[Learn more about this series here.]
